diff --git a/lib/pixi/button.js b/lib/pixi/button.js
index 915db89..72fe062 100644
--- a/lib/pixi/button.js
+++ b/lib/pixi/button.js
@@ -288,10 +288,6 @@ export default class Button extends PIXI.Container {
                     this.opts.beforeAction.call(this, e, this)
                 }
 
-                if (this.opts.action) {
-                    this.opts.action.call(this, e, this)
-                }
-
                 TweenLite.to([this.button, this.content], this.theme.fast, {
                     alpha: 0.83,
                     overwrite: 'none'
@@ -301,6 +297,10 @@ export default class Button extends PIXI.Container {
                     this.active = !this.active
                 }
 
+                if (this.opts.action) {
+                    this.opts.action.call(this, e, this)
+                }
+
                 if (this.opts.afterAction) {
                     this.opts.afterAction.call(this, e, this)
                 }